Different types of rural marketing pdf

But the fact remains that there are many different types of travelers that you should be marketing to, because theyre looking for exactly what you offer. Product strategies, rural product categories fmcgs, consumer. Rural marketing is now emerged as a separate faculty of study in india but still not much explored subje. Thats why we decided to put together an epic list of all the different types of marketing techniques that you could try.

The rural marketing refers to the activities undertaken by the marketers to encourage the people, living in rural areas to convert their purchasing power into an effective demand for the goods and services and making these available in the rural areas, with the intention to improve their standard of living and achieving the companys objective, as a whole. A course material on ba 7016 rural marketing by mr. How is rural marketing different from urban markets answers. Types of tourism in nepal and their prospect year 2016 pages 47 nepal is a beautiful country rich and diverse in natural and cultural resources which is in its developmental phase and is full of potentiality in tourism sector. Schemes for rural development launched by government of india. The basic trend seems to be one in which communities are required to become entrepreneurial. Agriculture marketing agencies give you a precise idea about latest news and agriculture marketing products in india. The model of rural marketing represents a combination of transactional and developmentalapproaches. What unites and divides urban, suburban and rural communities. Rural markets are defined as those segments of overall market of any economy, which are distinct from the other types of markets like stock market, commodity. Acropdf a quality pdf writer and pdf converter to create pdf files. Explore the various types of marketing strategies used by professionals.

To successfully market products in rural areas, distribution is a critical barrier which needs to be overcome. Nature of rural market the concept of rural marketing means different things to different persons. Which types of travelers should small hotels target. When we talk about 4 ps of marketing mix of a product, the first thing that strikes us is the combination of product, price, place and promotion. The concept of rural marketing differs from different things to different persons who are active participants in marketing.

The following four types of utilities of the product are created by marketing. Definition and domain related issues of rural marketing need further clarification and revision. This confusion leads to distorted understanding of the problems of rural marketing poor diagnosis and, more often than not, poor prescriptions. Dynamics of rural markets differ from other market types, and similarly, rural marketing strategies are also significantly different from the marketing strategies aimed at an urban or industrial consumer. There are many types of proposals, such as a budget proposal and event proposal.

The unit then moves on to look at how mainstream approaches to rural development have evolved over time, beginning with the green revolution, integrated rural development and basic needs, before. Rural markets and rural marketing involve a number of strategies, which include. Rural marketing has become the latest mantra of most corporate. Marketing manager has to perform the same tasks, but differently in rural marketing. Rural marketing strategies, issues and challenges international.

Types of marketing explore the various types of marketing. In addition, it also includes the marketing in the rural areas. This confusion leads to distorted understanding of the problems of rural marketing and, more often perceptions. In fact, the majority of companies today are using different types of outbound marketing to reach their potential customers.

The companies like bsnl, airtel, and reliance etc have given maximum attention on villages for expansion of network. In common parlance the term services means personal services like repairing, health service, legal services, counselling etc. This is what we will be discussing under rural marketing strategies. Mostly, major part of rural market holds a very divergent pattern of reacting to marketing. Rural marketing represented the emergent distinct activity of attracting and serving rural markets to fulfil the needs and wants of persons, households and occupations of rural people.

Apr 03, 20 an appropriate segmentation of the highly heterogeneous rural market and identification of the needs and works of different segments will form the very basis for rural market strategies. Often times, rural marketing is equated with marketing by multinationals in rural india. Marketers have to depend on rural india for the first two categories for. Indian rural economy is getting stronger and stronger. This type of segmentation is usually seen in the case of cosmetics, clothing, and jewellery industry, etc. An appropriate segmentation of the highly heterogeneous rural market and identification of the needs and works of different segments will form the very basis for rural market strategies. According to the national commission on agriculture, rural marketing is a process which starts with a decision to produce a saleable farm commodity and it involves all the aspects of market structure or system, both functional and institutional, based on technical and economic considerations, and includes pre and post. Marketing experts view the problem in a different way. What are the best examples of rural marketing in india. Dynamics of rural markets differ from other market types, and similarly rural marketing strategies are also significantly different from the marketing strategies aimed at an urban or industrial consumer.

To develop an insight into rural marketing regarding different concepts and basic practices in this area. Let us now discuss these four components of the marketing mix concerning the product being introduced in the rural market. As a result of the above analysis, we are in a position to define rural marketing rural marketing can be seen as a function which manages all those activities. Find a cause both your customers and your company care about. All questions are compulsory subject to internal choice. Syllabus of the text book on rural marketing to the students of bachelor of. The rural marketing refers to the activities undertaken by the marketers to encourage the people, living in rural areas to convert their purchasing power into an effective demand for the goods and services and making these available in the rural areas, with the intention to improve their standard of living and achieving the companys objective, as a. To explore and understand rural market is crucial for any marketers today. It can be said that marketing is not different, but markets buyers and users. Nov 05, 2014 when you think of marketing, the different forms you come up with are mostly outbound marketing also called traditional marketing. Nov 07, 2019 thus, marketers focus on different marketing and communication strategies for both. Rural healthcare facilities and rural stakeholders conduct assessments as a first step in deciding how to strengthen rural health services.

To develop an insight into rural marketing regarding different concepts and basic. So, marketer needs to design a specific marketing mix for the rural segments. Institute for the study of languages and cultures of asia and africa, tokyo university of foreign studies. May 22, 2018 the divides that exist across urban, suburban and rural areas when it comes to views on social and political issues dont necessarily extend to how people are experiencing life in different types of communities. In no sense, a social cluster or village economy as at whole can, be developed without effective and efficient rural marketing. An understanding of the structure of distribution in rural areas would help in the development of an efficient distribution system. Hence service industries are fundamentally different from manufacturing industries. The trade channels for different types of commodities available in rural areas are private, co operatives, processors, regulated markets and state agencies. Top 11 characteristics of rural marketing your article library. Proposals aim to be approved by the people involved. Most of the people reside in the remote or rural areas of country where the infrastructural. This same rule stands good for rural marketing also. Rural marketing companies provide news of agriculture in india. Proposal examples are written propositions that are addressed to clients or by any department to its head executives.

The rural markets are growing at above two times faster pace than urban markets. It is a process of face to face interaction between the salesperson and the prospective customer. Sep 26, 2017 a few of our brands used wifi advertising to promote their brands in rural india. In a diverse market like india, which has a population of more than 1. Rural market is different from urban market with respect to its economic and functional. Let us now understand the different promotion strategies involved in rural marketing. Rural marketing promotion strategies tutorialspoint. Nandini btech, mba, jntuhceh abstract rural markets have become integral part of global market. What is the importance of rural marketing in india.

There are different types of tourism based on place or geography of the place throughout the world. The study and practice of marketing have broadened considerably, from an emphasis on marketing as a functional management issue, to a wider focus on the strategic role of marketing in overall. Conducting rural health research, needs assessment, and. Internet and mobile have played the most important role for the growth of rural markets. Aileen ionescasomers and ulrich steger, hindustan lever leaping a millennium, imd case, 2002. What are the main characteristics of rural markets in india. Problems of rural market in india an overview international. As the rural marketing is a two way process, this article attempts to highlight issues and challenges associated with the rural marketing strategies. This article gives an idea of how the companies do their homework to reach rural market. In no particular order, we bring you 52 types of marketing strategies and tactics you can use to bring new customers to your business and grow your brand. However, rural markets and rural marketing have special features. Weve included a brief description, comment, example and extra resource for each type.

A course material on sasurie college of engineering. Segmenting market according to the age group of the audience is a great strategy for personalized marketing. Their near obsession with just duplicating the urbantype network and that too. According to nielsens survey the rural market for fmcg rs 65,000 crore, durables 5,000 crore, and clothing and footwear rs 35,000 crore was as large as rs 1, 05,000 crore in 2008. Chapter 1 introduction of rural marketing marketing is the business activity that explores unfulfilled needs and wants, defines and measures their magnitude, determines which target market can be best and optimally served, decides on the basis of appropriate products, pricing, promotion and distribution. In rural marketing, a firm has to undergo marketing efforts to satisfy rural segments, which notably differ from urban segments in some aspects. It is more processof delivering better standard of living and quality of life to rural environment taking intoconsideration the prevailing rural location.

Rural marketing strategies in india are on the rise and built by many brands now. Initiation and management of social and economic change in the rural sector is core of the ruralmarketing process. What are some different types of assessments relevant to rural health. Terms, such as singleuse plans, continuing plans, policy. Learn what type of career titles are involved in each type of marketing strategy and the level of education typically required by employers of these professionals. Language, marketing communication, and consumerism. Kare are all eyeing rural markets to capture the large indian market.

Rural and urban settlements are terms used to describe two settlements different from one the other in terms of population size, density, location, life style, social activities and development. Through a proper training and guide, a salesman can be a valuable medium between the marketer and the prospective customer. The rural market in indian economy can be classified under two broad categories. Jun 14, 20 it is more processof delivering better standard of living and quality of life to rural environment taking intoconsideration the prevailing rural location. Rural marketing and urban marketing are identical as regards basic marketing structure. When you think of marketing, the different forms you come up with are mostly outbound marketing also called traditional marketing. Strategies to be followed in indian rural market a marketing strategy. Rural marketing strategies india, agricultural marketing agencies. Depending upon where you are, you can find one or many forms of tourism. The marketing system is essential for the success of the development programmes which are designed to uplift the population as a whole. Rural market is different from urban market with respect to its economic and.

Rural marketing process is both which the outcome of general is and rural development process. An assessment seeks to understand the current state of affairs in a community, organization, or program. We found a whopping 163 types of marketing, so this turned out to be a pretty big article. Fmcg goods, agricultural fertilizers, automobiles, etc. Promotional strategies for services in rural market. For rural market, a marketing manager has three options one is, to design marketing programme common for all types of customers. Coming to the frame work of rural marketing, rural marketing broadly involves reaching the rural customer, understanding their needs and wants. Client and location specific promotion involves a strategy. Coming to the frame work of rural marketing, rural marketing broadly. Rural marketing and urban marketing are about as different as two types of marketing can be. For rural market, it will be ideal to think of strategies from the marketing mix point of view, main strategies are related to product, price, place and promotion. Some recommended marketing mixes for two different segments in both urban and rural markets include pricing and product.

Pdf rural markets in india has acquired a major role in the growth of. Rural marketing refers to the framing and application of various marketing principles and strategies along with the marketing mix by the companies to capture the potential market and satisfy the needs of the people living in the remote areas of the country. Here we discuss how you can attract the most lucrative types of guests to your bed and breakfast, small hotel, inn or guesthouse. Broadly rural marketing incorporates the marketing of agricultural products, rural industries products and services of many kinds. Vaswani introduction close to seventy percent of indias billion strong population lives in villages and the rural economy contributes nearly half of the countrys gdp. Rural marketing is marketing of any products or services as a rural producer to rural or urban markets and urban producers to rural markets. Introduction of rural marketing 51 factors contributing to the change in the rural market rural communication. They approach different models to reach the target market. The study and practice of marketing have broadened considerably, from an emphasis on marketing as a functional management issue, to a wider focus on. Ide designed a low cost manual pump, branded kb krishna. Rural marketing is different from agricultural marketing, which. We have taken the seller and buyer to define different systems in rural markets. Introduction of rural marketing 49 structure of the rural market the structure of the rural market can be described by interlinking the productconsumer flow processes as mentioned in the diagram below. This lesson will explain the four types of planning used by managers, including strategic, tactical, operational and contingency planning.